November 2011
Monthly Archive
Why Viral Marketing
Viral marketing is one of the most if not the most powerful way of advertising. I call it business at the speed of trust.
Viral Marketing
We are all influencers, influencing others, and we are all in turn influenced by those around us. We rarely do or try something new if there is no ‘social proof’. Before we go to see a movie we might ask some friends what they thought of it, we might read a review or look for clues from others that have seen the film to find out if it’s any good. Before we go on a holiday we might check out some travel advice sites like Trip Advisor or ask our work colleagues and neighbours about their holidays.
Viral Marketing
Usually when we want to buy a piece of software, fridge or new phone we like to go online to Google product reviews. I think you get the drift. We want social proof before we invest our hard-earned money or spend our precious time on a product or service. At the end of the day we trust each other more than a sales people or advertisers. From a ROI (Return On Investment) perspective viral marketing is one of the cheapest and most highly leveraged forms of advertising. Coupled with the exponential power of the internet, viral marketing gives you a very potent and powerful platform to get your message to the masses.
Viral Marketing
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How to get free traffic from Google and link credibility?
For those who have a web address that is promoting a product or service, and the hit counter is stuck, and the site is not making any income, even if the product has demand, in this case, it is time to shift gears. leaving a traffic specialist developer to demonstrate how to get the hit counter spinning like a top in a few minutes, without any kind of pay per click or cost!
Everyone in business wants free traffic and visitors to go to their web sites?
So read and understand a great way to get free traffic and visitors to the site-specific flood any website almost instantly! There is a simple system that was developed specifically to send hordes of targeted traffic at no cost to any website anywhere! Search Engine Optimization (SEO) – is one of the most well-liked ways to get free web traffic ; that people feel when you want Internet traffic.
This is one of the methods for performing targeted traffic to niche marketing. The reason for this is simply because SEO can improve the sites that only visitors coming to your site are those that are out of the use of keywords to optimize the shape! That's why those who are on the site built and optimized for these & words, then the people who come to this site through search engines would be more likely to want to spend some money to buy a dog training e-book products or because the site is based on the keyword of these people are only included in a search engine! SEO traffic you will almost certainly be the most targeted visitors never identified because qualified prospects enter a particular site.
These are people who have voluntarily entered an expression that is on a site, so that these people were individuals who are wanted for a target traffic but it can be extremely difficult to keep a place in the search results high and requires constant effort to maintain. An additional method that can be used free of charge, one that will allow a site to get highly targeted traffic from Google is quickly harness the power of Google Alerts. This technique is specifically designed to facilitate the receipt of free traffic using free tools from Google.
He is so strong, if simplistic, but many online entrepreneurs have really seen a huge increase in traffic of less than 24 hours, regardless of the niche market they operate in. Many people also use article marketing as a fast to rank for a keyword Nevertheless, once these techniques can be time consuming and labor, while Google Alerts provide instant traffic free. In this desperate economy, it is important to check carefully what is being invested in a commercial website. So often, many entrepreneurs will be broken by expensive advertising strategies related to gambling in many ways also known as the method of the lottery.
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48 Hour Cash Machine
The 48 Hour Cash Club was recently launched by Vick Strizheus who is a supporter of the well known successful internet marketer, Saj P. Basically it is an automated proceeds occasion via the internet that is provided to part via a sequence of videos over a end of 30 days. The thought is to sell click mound merchandise by production emails to other peoples mail lists.
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The 48 Hour Cash Club sells for $47 and includes 120 hours of video training. There are three main region with various subsystem for each section. Vick S presents his "business in a argument " funds machine position up together with the capital machine promo area followed by the drills domain and the mindset increase zone. The capital in a case is basically a complete arrangement up which allows you to start up a full blown studio quickly and includes a unique funds machine url that is linked to your own weave site, a ready made highly transforming dock page, autoresponder emails and dozens more. The drills waistband delivers a content of marketing tips and strategies whilst the mindset waistband helps motivate you and develop the aptitudes you are entity taught.
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So is it a scam? Definitely not. The 48 hour capital club is a legitimate drills segment which is aimed primarily at internet newbies although experienced marketers may discovery some of the intelligence useful. Whilst the transit contains a courtyard of information, it still requires a yard of hard employment and devotion in sequence to see results. It is also quite frustrating for dozens people, to be fed the videos over the segment of 30 age instead of acceptance the program all at one time. If you are one of those clan who constantly buy into so called "make currency online" merchandise and then farewell them seat in the drawer, then it won't be of any utility to you at all. However, if you tins get into the mindset that this is a "marketing" occasion and actually employment through all of the piece and get into the correctness cover of recollection that like any workshop you only get out what you put in, then it may well privilege you.
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Taming Customers though Promotional Marketing
If a business firm id able to control the minds of million of customers, it will earn billions as profit. It is impossible to do that. But using some promotional strategies, the mind of the consumer can be tamed by influencing their decision making power. They can be presented with material, which can be motivating and persuading. There is no magic involved in this; only the psychology of the human mind is to be studied and played with. Human mind reacts to different situations in different ways. Some key psychological aspects can be studied in promotional marketing to get overwhelming customer response.
Curiosity is the want to explore the unknown. Humans are always in pursuit of knowledge. They want to know more than what others know. Secrets are simply hard to be kept. This desire can act as an attractive force in marketing. Like customer won’t be that interested if they are told that they can be provided with successful diets. Instead they want to hear the secret of the diet plan which is being provided.
The information shouldn’t be let out easily. Obviously it is important to catch the attention of the customer by interesting heading, but the content, too, should be as interesting so as to retain the interest of the reader till the end. In case of cross-titles or sub-titles, the initial ones will always have the advantage of developing more curiosity than the following sub-titles.
If the content speaks about why the customer should select so and so company or product, it will be easier for them to relate to it. Let the matter speak out and give the explanation by itself. Like supposing a company wants to sell some product before the expiry date and it’s the slowest time of the season, plain advertising won’t do the trick. Customers are smart enough to think that the company wants to get rid of the old stuff. Instead if the customers are provided with a discount or a limited time offer, a believable reason, they will be more attracted. Every action should have a solid reason.
Customers are greedy from a marketing point of view. By understanding the need of the customer, a basis can be prepared for the content. Their greed should be taken into consideration while preparing the content. They should be shown how the product or company would benefit them. They want to buy benefits in the form of products. Suppose when advertising for a camcorder, say that it displays all the colors that can be seen with naked eye, instead of saying it supports 16-bit color.
Just specifying that the memory card have a memory of 2 GB isn’t catchy. Instead it should be quoted that the memory card can store over 500 pictures, 100 audio songs and 50 videos. This surely will increase the customer enthusiasm. The benefits should be clearly mentioned to the customer and later other information about the product can be discussed, incase if they are looking for more. This is called listing the product features. Features reveal what the product has and benefits describe the advantages that can be derived from those features. Each feature can have more than one benefit, depending on different situations and customer needs. Lots of benefits and fewer features should always be the way to go.
Business Coaching and Internet Marketing
If you run a business coaching service, it is your job to coach new and struggling business owners to make the right choices. You are just like a football coach. You give your clients plays and encourage them to run the plays properly. One aspect of business that you should cover is marketing, namely internet marketing. Even storefront businesses can benefit from internet marketing. Many just do not know why they should invest time and money into the effort or how to get started. It is your job to give them ideas.
In terms of internet marketing, there are many options. Internet marketing presents a lot of opportunity, both large and small. All businesses can and should utilize the internet. As previously stated, some just don’t know how to. So, create a game plan for your clients or their advertising department to follow. What could that plan include?
Blogging. Many individuals make the mistake of believing blogs are for personal use only. They are not. Blogs can also be used as successful internet marketing tools. Blogs rely on content, so your client or one of their employees will need to do this task, but it should only take less than 30 minutes a day. They can write content related to the products or services they sell. For example, someone running a dog grooming business can write articles on anything pet related, including care and health. That blog can and should lead back to their business website.
Hosting contests. People love free stuff and contests give them the chance to win. It is, however, important to proceed with caution. If your client posts a contest on their website, they will get those who fill out the entry form a leave. Use a blog and have a monthly newsletter or RSS feed available. Instruct your client to allow for an extra entry for anyone who subscribes to these. They receive daily or weekly updates, always reminding them about the business and the products or services offered.
Online business directories. In terms of internet marketing, one of the first places business owners should head to is online business directories, but most make it their last stop. Fewer Americans turn to their phone books to find a business. They perform standard internet searches and use online business directories, such as the one offered under the “Local,” heading at Yahoo.com. If your client is not listed in these directories, encourage them to do so and right away. The process should only take a few minutes.
Online message boards. For most business owners, online message boards are nothing but a waste of time. They don’t want to see their employees socializing online while on the clock. Yes, this is good, but encourage your client to see the marketing aspect. For example, companies who sell pet related products and services should participate in discussions on pet related forums. Include a link back to the company website in all allowable signatures and profiles. When posting, the name and link will show. Pet owners are this company’s targeted market. They aren’t waiting for the customers to come to them. Instead, they are going directly to the source.
Banner and link exchanges. Online networking is just as important as internet marketing. There are many connections to be made online and these connections can lead to increased advertising. To get started, encourage your client to network with those in related fields. They can set up link and banner exchanges. For example, if your client sells pet products, coach them through finding pet services, such as dog grooming or dog sitting. Instruct them to contact the owner of the website and offer a banner or link exchange. In these aspects, both companies benefit and advertising is free.
As you can see, there are many ways to market a business online. Your job is to coach your clients through the process. Carefully monitor each step and offer feedback.
Search Engine Optimization
Search Engine Optimization
Search Engine Optimization (SEO) can essentially be broken down into two categories of activity. These are “on page” (work done to the pages of the site) and “off page” (work done outside the pages of the site).
Everything begins with the user. Their thoughts and desires determine the search phrase that they enter into a search engine such as Google. This single phrase or keyword (KW) is the only thing that the search engines use to return results.
Search engines like Google expend huge resources to try and ensure that users get the results that they are looking for so that they will continue to use the same search engine again.
Search engines look at websites and use complex algorithms to determine an order of importance to display back to the user. This is called ranking. The ranking of a website can be improved by working on various characteristics that are used by search engines in their algorithms.
On Page Factors
(i) Coding used to build the site and content of page. Do the contents of the page relate to the KW? Is the page coded so that the KW phrase appears more important to search engines?
(ii) The age of the domain. The older the site, the better in Google’s eyes. Recent reported experiences suggest that while changing content and hosting is unlikely to affect your ranking, changing your domain registrar can negatively affect ranking.
(iii) The speed with which the page loads. From a Google standpoint, the faster a website displays, the better the user experience. Slow loading sites are penalised with lower rankings by Google.
Off Page Factors
Off page work is done to influence pages on sites outside the target page. The most important aspect of this is to get “links” back to the page that is being optimized. Key criteria to improve search engine ranking are:
(i) The number of links
(ii) Their importance (as indicated by Google page Rank)
(iii) Their relevance
Additionally if more sites have links to pages within the target site then these links register with the search engine bots creating greater importance for the site. In Google this is reflected by a score known as Google Page Rank. Google Page Rank applies to the page – not the domain of the site.
It should also be noted that if a website is subject to frequent change or new additional content (especially if this becomes linked to other content on the web) then the frequency of search engine visits is also likely to increase and the rate at which the ranking of the website is reviewed will also increase.